SGF Property is our sister company, created to serve as a dedicated investment arm within our property group. As a trusted name in property sourcing and investor partnerships, SGF required a dynamic and integrated digital platform that could reflect the full scope of services we offer internally — from Rent to Serviced Accommodation (R2SA) and Buy to Serviced Accommodation (B2SA) to BRR, Buy-to-Let, staging, and hands-free management. Our goal was to build a high-performing property investment website that not only attracts potential investors but also showcases our group’s end-to-end capabilities.
This project wasn’t just a client commission — it was a strategic move to expand our own investment infrastructure and grow a loyal base of investors under the SGF brand.
As a new entrant in the competitive UK property investment space, SGF Property needed a digital platform that would do more than just look good — it had to capture leads, convert investors, and clearly communicate their wide range of services. They required a high-converting website to highlight R2SA (Rent to Serviced Accommodation), B2SA (Buy to Serviced Accommodation), BRR (Buy Refurbish Refinance), Buy-to-Let investment opportunities, and their premium property staging and management services.
Our team delivered a fully integrated solution, from visual branding to a WordPress-powered website and a bespoke Investor CRM system. Here’s how we built a robust digital foundation for SGF:
Branding and Logo Design:
We created a modern, trustworthy brand identity that aligns with SGF’s commitment to helping clients build passive income through UK property investments. The chosen logo communicates authority and professionalism while appealing to both seasoned and first-time investors.
Web Design & Development:
We built a responsive, SEO-optimized website tailored for investor engagement. The user experience was designed to guide visitors toward key services like R2SA, B2SA, BRR deals, Buy-to-Let strategies, and property sourcing. The website also educates users on SGF’s investor-first model while encouraging action with bold CTAs and deal previews.
CRM System:
We developed a custom-built Investor CRM to manage investor databases, segment leads, and automate the distribution of exclusive property deals. It’s designed for scale and ease of use, giving SGF full control over lead nurturing and deal delivery.
The result is a comprehensive, in-house platform that supports our wider business goals as a property group. SGF Property now serves as our central hub for showcasing investment opportunities, managing investor relationships, and positioning our brand as a trusted leader in the UK property market.
Through strategic design, content, and a powerful CRM system, SGF is now generating interest from hands-off investors looking for everything from high-yield Buy-to-Let deals to low-entry R2SA strategies. The new platform has become an essential tool in our own growth — delivering real ROI, nurturing investor confidence, and solidifying SGF as a core part of our internal investment ecosystem.
Based in London, Inlo Design is a digital design studio helping ambitious brands grow through impactful branding, website design, ecommerce strategy, and digital marketing solutions.
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