Imperium Property is an emerging leader in London’s short-term rental market, specializing in luxury serviced accommodations and rent-to-rent (R2R) serviced lets. As a dynamic startup focused on premium short lets and serviced accommodation management, Imperium Property delivers exceptional guest experiences with a strong commitment to quality and attention to detail. Positioned to stand out in London’s highly competitive R2R and serviced accommodation industry, Imperium Property is rapidly establishing itself as a trusted provider for landlords and guests seeking professional management of short-term rentals and rent-to-serviced accommodation solutions in London.
As a new entrant in London’s competitive short-term rental and serviced accommodation market, Imperium Property faced challenges in establishing a strong online booking presence and brand recognition. With limited experience in digital marketing and guest management systems, they needed expert support to jumpstart their rent-to-rent (R2R) and short lets business and attract quality guests.
We developed a comprehensive strategy tailored to Imperium Property’s luxury serviced accommodation offerings in London’s rent-to-rent and short-term rental market. This included designing a professional, user-friendly website optimized for direct bookings, integrating property management systems (PMS) for seamless reservation handling, and implementing a CRM to boost guest communication and loyalty. We executed targeted digital marketing campaigns focused on R2R serviced accommodation and short lets, while creating cohesive branding and marketing collateral. Additionally, QR code placements within properties enhanced guest engagement and drove traffic to online platforms, helping Imperium Property establish a strong foothold in London’s serviced accommodation and short-term rental sector.
Imperium Property quickly experienced measurable growth after launching their new digital presence. Their custom-built website, designed to allow direct bookings, immediately boosted reservations—reducing reliance on third-party platforms. The integration of a CRM system allowed for consistent communication with past and potential guests, improving retention and building a base of repeat clients.
The implementation of a channel manager and automated inquiry forms significantly reduced manual admin work, saving valuable time and allowing the team to focus on guest experience. Combined with consistent brand visuals and a streamlined guest journey from discovery to booking, Imperium now operates with more professionalism and credibility in the highly competitive London serviced accommodation space.
This transformation helped them position themselves not just as another R2R operator, but as a trusted provider of high-quality short-term stays in London.
Based in London, Inlo Design is a digital design studio helping ambitious brands grow through impactful branding, website design, ecommerce strategy, and digital marketing solutions.
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