Stay Lux Serviced Apartments — a modern, London-based hospitality brand offering high-quality serviced accommodation for short and extended stays.
As a new entrant in the serviced accommodation industry, Stay Lux needed to stand out in a crowded market. Their key challenges included:
Building trust with guests and landlords as a new company
Showcasing luxury property offerings with a professional digital presence
Creating a website that delivers a seamless experience for both bookings and landlord enquiries
Establishing a consistent, high-end brand identity that reflects their service quality
We partnered with Stay Lux from the ground up to deliver a complete visual identity and digital solution tailored for growth and professionalism in the hospitality space.
Branding & Logo Design
We presented multiple brand concepts, working closely with the Stay Lux team to select a clean, premium logo that reflects the brand’s focus on quality and care. The final design is modern and memorable, tailored for use across digital and print media.
Web Design & Development
We designed and developed a mobile-optimized WordPress website with:
A clean, user-friendly layout for browsing serviced apartment listings
Integrated enquiry forms for both guests and landlords
A channel manager connection to sync booking availability and accept payments online
Fast-loading, responsive pages optimized for SEO and user engagement
CRM & Backend Support
Behind the scenes, we implemented a CRM system to help Stay Lux manage enquiries and landlord leads efficiently. The system supports future marketing campaigns and streamlines client communications.
Stay Lux now has a standout digital identity in the serviced accommodation sector. The professional branding and intuitive website have successfully built credibility with guests and landlords, supporting a steady growth in bookings and property listings.
Thanks to a strong CRM foundation and optimized website structure, Stay Lux is positioned to scale quickly—offering a reliable, luxury experience for both guests and property partners. Their new digital ecosystem not only showcases their properties but actively drives engagement, bookings, and landlord interest.
As a result, Stay Lux is gaining traction in London’s competitive hospitality landscape and continues to grow its serviced apartment portfolio with confidence.
Based in London, Inlo Design is a digital design studio helping ambitious brands grow through impactful branding, website design, ecommerce strategy, and digital marketing solutions.
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