The Rental Touch is a London-based serviced accommodation company offering high-quality short-term rentals across the city. With years of hands-on experience in property management, they specialize in rent-to-rent (R2R) and rent-to-serviced accommodation (R2SA) models. Their team is passionate about creating memorable guest experiences, but until recently, they lacked the digital infrastructure to grow their brand and secure direct bookings.
Despite a strong portfolio of properties, The Rental Touch struggled without a professional website or brand presence. With no direct booking system in place, they relied heavily on third-party platforms, which limited revenue and guest engagement. The absence of a CRM and PMS system also made managing guest communications and property listings across platforms time-consuming and inefficient. As a sister company looking to carve out its own identity in a crowded London short-let market, they needed more than just a website — they needed a full digital transformation.
We delivered a complete branding and digital design overhaul tailored to the short-term rental market in London. After defining the brand’s values and visual direction, we created a clean, modern logo and cohesive visual identity to reflect professionalism and trust.
We then designed and developed a responsive WordPress website with direct booking functionality. To improve operations, we integrated a PMS (Property Management System) and CRM to streamline bookings, guest communication, and channel management. Inquiry forms were strategically placed to convert visitors into leads, and the entire platform was optimized for performance, mobile usability, and SEO.
The Rental Touch now stands out with a bold digital presence in the London serviced accommodation scene. Their new branding reflects credibility and consistency across all channels, while the website empowers them to accept direct bookings — reducing reliance on OTAs and increasing profit margins. Guest communication has improved significantly thanks to the integrated CRM, and the PMS ensures efficient management of multiple listings. With a user-friendly, high-converting website and clear brand identity, The Rental Touch is positioned for long-term success and continued growth in the R2R and R2SA markets.
Based in London, Inlo Design is a digital design studio helping ambitious brands grow through impactful branding, website design, ecommerce strategy, and digital marketing solutions.
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