5 Steps to Audit Your Website and Boost Conversions
January 16, 2025
A website audit can help you pinpoint the issues and fix them. Auditing sounds technical, but trust me, it’s just like giving your site an annual physical exam. Here’s how to do it, step by step.
Step 1: Analyze Your Website Traffic
Head to Google Analytics (or your preferred tool) and check your traffic patterns. Look at these metrics:
Bounce Rate: Are visitors leaving without taking action?
Average Session Duration: How long are they staying on your site?
Traffic Sources: Are they finding you organically, or is it all from ads?
This data will show you what’s working and what’s not.
Step 2: Review Your Design and User Experience (UX)
Your website should look good, but it also needs to be intuitive. Check these areas:
Navigation: Is it easy for users to find what they need?
Mobile-Friendliness: Over 50% of web traffic comes from mobile devices. Test your site on different screen sizes.
Loading Speed: Use Google’s PageSpeed Insights to see if your site loads in under 3 seconds.
Step 3: Optimize Your Content
Content isn’t just filler—it’s what converts visitors. Check for:
Clear Call-to-Actions (CTAs): Do you clearly tell users what to do next?
Keyword Optimization: Are you targeting the right keywords in your blogs and product pages?
Freshness: When was the last time you updated your content?
Step 4: Test Your Forms and Buttons
Forms are often where leads go to die because they don’t work properly. Fill out every form and click every button on your site. Ensure they:
Send the user to the correct page.
Send notifications to the correct email address.
Work seamlessly on mobile devices.
Step 5: Check Your Website Security
A secure website builds trust. Confirm the following:
Your SSL certificate is installed and up-to-date (your URL should begin with “https://”).
Plugins and themes are updated.
There are no broken links or outdated scripts.
Bonus Tip: Use Inlo Design’s Content Support Care
We offer a free month of support to help you tackle all these issues. From monthly backups to bug fixes and software updates, we’ll keep your site in top shape so you can focus on your business.
Conclusion
A website audit might sound overwhelming, but it’s one of the most valuable things you can do for your business. Think of it as spring cleaning—except instead of finding old receipts, you’re uncovering opportunities to boost conversions. If this feels like too much to handle, let Inlo Design’s Content Support Care take care of it for you.
