Social Media for Property Business Success

Sure, it’s not as glamorous as showing actual properties, but it’s where people are spending their time, and it’s where your business can make a mark. Here’s a straightforward guide on how to make social media work for you, so you’re not just another business lost in the scroll.

Get Real with Engaging Content

Some property businesses treat their social media like an afterthought. Big mistake. Just slapping up a picture of a house won’t cut it. You need content that grabs attention fast. Use high-quality images, yes, but don’t forget to make them pop with interesting captions. Tell a quick story about the property, add a fun fact, or even drop a joke if it fits your brand.

Show Off with Video

If a picture’s worth a thousand words, then a video is worth…well, a lot more. Videos allow potential clients to tour a property without leaving their couch. Short video tours, client testimonials, or even a behind-the-scenes look at a renovation project can make your profile more engaging. And don’t overthink it—Instagram Reels or TikTok can make short clips look professionally edited without the hassle.

Paid Social Ads: Skip the Guessing Game

If you’re trying to reach specific clients without paid ads, good luck. Social media platforms offer insanely targeted advertising options to help you reach people by their interests, location, and other demographics. So instead of hoping the right eyes find your page, get intentional with paid ads to zero in on the people who actually want to buy or rent properties.

Engage. Engage. Engage.

Nothing says, “I don’t care” quite like a property business that posts but never interacts with followers. It’s like throwing a party but ignoring the guests. Respond to comments, answer DMs, and show your followers you’re listening. It’s not only polite; it also builds trust and can be the start of great business relationships.

Keep Your Brand Consistent

Ever come across a property business where one post is polished and professional, while the next feels like it was thrown together last minute? It’s confusing. Decide on a brand voice and stick with it. If you want to keep things casual and fun, do it across the board. Your consistency will help build recognition and set you apart.