The Importance of Local SEO for Property Businesses

If you want nearby clients to find you first when they’re hunting for property businesses, then local SEO is your new best friend. Here’s what to know about it and how to make it work for you.

Google My Business: Your Digital Storefront

Google My Business (GMB) is like a 24/7 welcome mat for your business. If you haven’t claimed your listing yet, you’re missing out. GMB helps you show up on Google searches and Maps, but only if you keep it updated. Add photos, correct your hours, and make sure every bit of info is accurate. It’s an easy, free way to put yourself on the local map—literally.

Show Up on Google Maps

Appearing on Google Maps isn’t automatic; it takes some work. Make sure you’re listed correctly and optimized with local keywords (more on those later). Encourage your happy clients to drop a review. Good reviews not only boost your reputation but also help you climb those local rankings.

Embrace Those Local Keywords

Keywords are like breadcrumbs that lead clients to you, so make sure they’re sprinkled throughout your website. But don’t just stick to “property management” and call it a day. Add your location, like “property management in [Your City].” It makes your business way easier to find when clients type in local searches. Add these keywords to your meta descriptions, headers, and even image alt text for extra credit.

Get Reviews—and Actually Respond

Online reviews are a goldmine for local SEO. They’re also a chance to show you care about feedback. Ask your clients to leave a review on Google, and take a moment to reply, whether it’s praise or critique. Positive reviews boost your search ranking and give new clients confidence in your services, so the more you have, the better.

Local Content Strategy

Ever considered a blog about the local property market? You should. Content that talks about local property trends, guides to the best neighborhoods, or advice on property buying in your area adds value and improves your SEO. If people in your area find it helpful, you’ll get traffic that’s relevant and targeted.